During our sessions, they emphasized keywords like "compass," "financial planning," and desired characteristics such as "youthful," "cool," and "intergenerational." From these insights, we distilled three central themes: direction, motion, and futurism. These themes inspired the creation of an animated logo featuring a stick figure in dynamic motion. The figure's arms and legs form a stylized "Y," symbolizing forward movement and youthful energy. Notably, the left arm and leg create an "F," and the arms alone shape a "C," cleverly spelling out "Your Financial Compass."

In terms of color symbolism, blue was chosen for its association with credibility, while green represents growth and innovation. These colors were selected to position the brand as both trustworthy and forward-thinking in the financial education and planning space.

This approach not only meets the client's need for a professional yet vibrant brand identity but also aligns perfectly with their goal of appealing to a younger demographic interested in financial empowerment and forward planning.