A logo and brand identity for a youth career mentorship platform.

Soldati designs a visual identity system for Wiseway, a Durban-based digital platform supporting career guidance and personal growth for young people.

Client

Wiseway

Sector

Career Development

Duration

4 weeks

Wiseway was a South African digital platform offering mentorship, career advice, and personal development programmes for young people transitioning from high school to university and into professional careers.

Branding in Use

logo

A logo mark symbolizing of guidance and personal growth.

The logo combines a “W” and an arrow to represent direction, progress, and mentorship through simple geometric forms.

Branding in Use

logo

A logo mark symbolizing of guidance and personal growth.

The logo combines a “W” and an arrow to represent direction, progress, and mentorship through simple geometric forms.

Outcome / Results

Established a professional brand foundation for a new mentorship platform. Enabled consistent communication across digital and print materials. Provided a clear visual language for launch and early user engagement.

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