My Other Me Global:
A non-profit seeking to improve access to basic education for vulnerable children on the African continent.
Global Brand Identity design
Soldati was tasked with creating a brand identity for My Other Me Global, an organization aiming to appeal to both young people who are their beneficiaries and potential funders.
A balance between playfulness & professionalism.
We were tasked with a unique challenge by My Other Me Global — to create a brand identity that balances playfulness with professionalism. The goal was to engage young audiences while establishing credibility with funders, ensuring the brand resonates across all platforms.
My Other Me Global seeks to bridge the playful and the professional, creating a brand that resonates with young audiences while maintaining credibility with corporate partners. The logo features a single stroke that weaves together the letters "M," "O," and "G," combining a playful design with professional balance.
This mark is paired with a clean sans-serif font, Britanica, a which maintains the playful nature while adding a touch of professionalism, aligning well with the organization's dual focus. The brand font is the versatile Montserrat font, making the design suitable for both beneficiary content and formal communication with corporate partners.
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