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Soldati was presented with a challenge by the founder of Mlando Creations — not just to refresh their brand identity, but to embody the essence of history and memory while modernizing their image.
Building a brand that is fit for purpose.
Creative Direction:
Mlando Creations specializes in corporate gifts, uniforms, branding products like banners, and other related items. The name "Mlando," meaning history, inspired a design rooted in the symbol of the elephant, known for its remarkable memory.
The concept we developed features an elephant created through negative space, with its hind legs, front legs, and stomach forming the shape of an "M." This design reflects both the historical significance and the memorable nature of the brand.
We chose a color palette of blue and orange to convey professionalism and creativity. The font pairing includes Kabrio Heavy for "Mlando" to emphasize strength and impact, contrasted with Just Sans for "Creations" to provide a modern, clean look. This combination creates a distinctive and creative brand mark, integrating the elephant symbol with the text.
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