Memory Lane Productions
Cultivating Prosperity for Smallholder Farmers through Strategic Market Access Initiatives
Logo Design & Brand Identity System Design
Soldati was presented with a challenge by the founder of Memory Lane Productions — not just to create a logo and brand identity system, but to embody the essence of a dynamic events media company.
Brand Identity Design
Memory Lane Productions' brief pointed towards a vibrant and versatile design that conveyed the message of a comprehensive, high-quality media service for events. The company offers sound equipment hire, including speakers, microphones, and DJs, as well as photography and videography services for weddings, funerals, and related events.
The concept that emerged was a dynamic and memorable design that captures the essence of Memory Lane Productions. The logo needed to be memorable and embody nostalgia. We incorporated film strips to symbolize capturing memories and created road lines between the "Y" and "L" through creative negative space, emphasizing the journey of preserving precious moments.
We chose a color palette of vibrant orange and black to reflect energy, passion, and professionalism. This palette is intended to stand out on marketing materials and uniforms, ensuring the brand is both eye-catching and memorable.
The font used is Montserrat, with heavy and semi-bold weights, to provide a strong, modern, and readable typeface that complements the logo design.
Witness more of our genius in action through our comprehensive body of work delivered to diverse clients over the years.
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