A bold logo and brand identity for a modern events media company.

Soldati designed a brand identity system for Memory Lane Productions, offering sound hire, photography, and videography services.

Client

Memory Lane Productions

Sector

Events Media

Duration

2 weeks

Memory Lane Productions is an events media company providing sound equipment hire, photography, and videography services for weddings, funerals, and community events.

Branding in Use

logo

A logo inspired by memory and movement.

Film strips symbolise capturing and preserving memories. Negative space between the “Y” and “L” forms road lines, representing the journey of moments and experiences.

Branding in Use

logo

A logo inspired by memory and movement.

Film strips symbolise capturing and preserving memories. Negative space between the “Y” and “L” forms road lines, representing the journey of moments and experiences.

Outcome / Results

Delivered a recognisable and versatile brand identity for an events media company. Supported visibility across uniforms, vehicles, and promotional materials. Established a professional visual system suitable for multiple event environments.

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