Micro Enterprise HR:

Logo Design & Brand Identity System Design

Soldati was presented with a challenge by the founder of Micro Enterprise HR (MEHR) — not just to create a logo and brand identity system, but to embody the essence of a pioneering HR venture.

Brand Identity

MEHR's brief pointed towards a chic and minimal design that conveyed the message of a strong, minimalistic brand, emphasizing its commitment to innovation and streamlined HR solutions for small and medium enterprises.

The concept that emerged was a sleek and minimal design that conveys the essence of a strong, modern brand for MEHR. The logo features the headline font MADE Coachella for the lockup, with "ME" and "HR" stacked. The left hand of the "E" (the stem) and the right hand of the "H" (the second stem) incorporate negative space, symbolizing people. The full company name is set in the Be Vietnam font next to the lockup.

We chose a black and white color scheme to reflect a streamlined process and simplicity, with no unnecessary elements.