Soldati Collective's approach began with extensive research and benchmarking to understand industry trends and competitor strategies. The goal was to develop a brand identity that would invoke credibility and accessibility while visually representing Manthethe's expertise and the founder's extensive experience.

Post this process, the most resonant concept for Mangethethe was a trapezium shape mark, inspired by a coal tram, symbolizing its integral role in mining operations. The mark features an "M" shape with a rail-like feel, diving deeper into the tram and mining theme. This design has evolved from the original "M" logo into a modernized mark that embodies strength and reliability.

The chosen color palette of yellow, navy-grey, and off-white conveys mineral wealth, professionalism, optimism, and clarity—essential attributes for Mangethethe's brand positioning.