Fostering Financial Wellness through Tailored Solutions & Swift Access.
The entity had been in operation for a few years when came to Soldati with a challenge to build a website with online application process embedded and developing a brand identity system for the financial services company.
Building a brand that is fit for purpose.
Creative Direction:
The client brief directed us to develop a brand identity system that could invoke credibility and accessibility. The research phase of this entailed benchmarking industry leaders and competitors.
The concept that emerged top was that of an interlocking chain creating the letter "M" This was designed in a way that it resembled a broken chain. Symbolizing the opportunity to break free of financial chains as a result of Majulis' services.
Blue for credibility and green for growth we selected as primary colours that would drive the brand position.
Website with Online Application Functionality
Majuli's also required website with an online application form that could reduce turn around time for delivering financial products to clients. The website also needed to create a credible online presence.
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