branding

naming

animation

Liso Soldati
Creative Director
AgriVuno

A credible brand identity for an agricultural startup entering national markets.

Soldati develops a strategic naming and identity system for AgriVuno to support farmer empowerment across South Africa.

Client
AgriVuno
Sector
Agricultural consulting
Duration
12 weeks

An agricultural consultancy providing training and market access for smallholder farmers.

Branding in Use

naming

A culturally grounded name built for scale.

The name AgriVuno is derived from mavuno (Swahili for harvest) and ukuVuno in Nguni languages. It reflects farmers reaping the rewards of their labour through access to markets. A community sub-brand, maVuno, was developed to represent WIAAP cohorts as a collective of farmers.

Branding in Use

naming

A culturally grounded name built for scale.

The name AgriVuno is derived from mavuno (Swahili for harvest) and ukuVuno in Nguni languages. It reflects farmers reaping the rewards of their labour through access to markets. A community sub-brand, maVuno, was developed to represent WIAAP cohorts as a collective of farmers.

Outcome / Results

  • Established AgriVuno as a credible and professional agricultural brand.
  • Supported early partnership growth and programme visibility.
  • Shortlisted in the Youth-Owned Brands Awards (YOBA) Top 16 – 2024.
  • Contributed to securing Standard Bank partnership for the Women in Agri Accelerator Programme.

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If your business needs clarity, credibility and systems that support growth, let’s talk.

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