Cultivating Prosperity for Smallholder Farmers through Strategic Market Access Initiatives
Soldati was presented with a unique challenge by the founder of this startup— it entailed not just developing a visual brand identity system, but also included a task to conceptualize a brand name that would align with the founder's vision for the young company.
After many hours of exploration, we came up with the name, AgriVuno. The name is a combination of two words, agriculture and mavuno (harvest in swahili). The tag line reap your reward was selected to tie all together.
A logo mark logo that visually represented the brand name.
Creative DirectionThe exploration phase also sort to find a visual element that could represent agricultural harvest in a simple yet memorable way.
This led us to a harvesting basket. The basket was geometrically illustrated and paired with a clean san-serif logo font. This font was paired with a lighter font to achieve contrast. A vibrant orange and green palette was select with a natural tone of tan. These colours brought the brand deeper within agricultural space.
Post-Branding project Achievements:
The journey did not stop at branding. Following the brand identity project, Agrivuno secured noteworthy contracts, accolades, and expanded its dedicated team, solidifying its position as an industry leader.
Witness more of our genius in action through our comprehensive body of work delivered to diverse clients over the years.
VIEW OUR WORKGet In Touch Are you a brand or company in need of distractively creative solutions? Or are you a Non-Profit in need of a new way to share your stories' of impact?
Ready to unleash the genius in your brand?
Join forces with Soldati!CONTACT US